Love My Neighbour: Campaign Launch

Press Release from Faith in Later Life:

Love My Neighbour campaign returns for a second year as communities called to save lives this winter.

For Immediate Release – Friday, 1st November 2024

The Christian charity, Faith in Later Life, has launched its life-saving and life-giving Love My Neighbour campaign for the second year running. This winter initiative calls on Christians and churches across the UK to support their older neighbours, with the aim of reducing loneliness and the excess winter deaths that can result from it.

Building on the success of last year’s campaign, Faith in Later Life is once again encouraging intentional acts of kindness, prayer, and practical support for our older neighbours.

Every winter, loneliness is a contributing factor to 25,000-30,000 excess deaths among older people. The Love My Neighbour campaign aims to tackle this crisis head-on, reminding Christians of the simple but powerful ways they can bring life and connection to their older neighbours.

Whether we live in a house, a flat, in a care home, or anywhere else; this is a wonderful opportunity for everyone to share God’s love with people within and beyond the church family.

This campaign, launching today (1st November) will run until March with an intentional focus on encouraging Christians to pray for, offer practical support and bring good news to older people in their neighbourhood.

As the campaign develops, so will social media encouragements and a special resources section on the Faith in Later Life website.

In a special video message, Alexandra Drew, CEO of Faith in Later Life, highlights the urgency of the campaign:

“This winter, as heating bills rise and the cold creeps in, many older people will be forced to stay inside, missing out on the life-giving connection that community brings. But this isn’t how it should be. We all have a God given need for community.”

“Don’t let your older neighbours face winter alone. Whether you’re one person, a family, or a whole church, you can make a difference. Together, let’s shut the door on this dark winter loneliness, and instead open the door to light, life, connection, and God’s incredible love.”

To find out more about Love My Neighbour, please visit https://faithinlaterlife.org/love-my-neighbour/

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Faith in Later Life exists to inspire and equip Christians to reach, serve and empower older people in every community, through the local Church.

Alexandra is available for media interviews by prior arrangement.

For more information or media requests, please contact Adam May, Communications Consultant for Faith in Later Life on 07736 949 869 or [email protected]